A Mostly Republican History
What chance is there in San Diego for an honest young lawyer who is a
Democrat?
-- J. Robert O'Connor, U.S. attorney
for California (1900)
"A
choice, not an echo" was Barry Goldwater's slogan in his campaign
for president in 1964. Goldwater lost the election to Lyndon Johnson by
a landslide, in part because the conservative Republican dared promote
himself in such unequivocal terms. For as long as San Diego has been holding
elections, candidates have seemed, with their gloves-off campaigns, to
offer a choice, but typically they present no more than an echo. Case
in point, during much of 2004, is the mayor's race.
Supervisor Ron Roberts and Mayor Dick Murphy, combatants in 2000, still
seem interchangeable: Republican barons of their county and city manors;
white males in their 60s; buddies with the developers; supporters of municipal
unions; and overseers of massive pension deficits, which in the case of
the city amounts to $1.17 billion. Many believe that Roberts wouldn't
be any better than Murphy -- a mayor who was saddled with the pension
mess by his predecessor, Susan Golding. Murphy voted with all but one
member of the council in 2002 to continue the underfunding.
The case stood until Donna Frye, the councilwoman who voted against pension
underfunding, declared herself a write-in candidate for mayor on the last
day of September. Whether or not Frye wins next Tuesday, her candidacy
has been the biggest hurrah in local politics in years. A Democrat seriously
challenging the Republican dynasty in San Diego is as rare as August rain.
Almost unheard of in the lore of local elections was Frye's disclosure:
she was running because everyday people had urged her to run so that they
had, in her words, "somebody to vote for." In the wake of the
pension debacle, she was listening: "It's hard to explain sometimes,"
she told the Union-Tribune, "when the public becomes very, very frustrated.
Sort of like a big wave riding over the ocean just keeps building and
building and building momentum."
Frye's candidacy is a phenomenon, which a look at our political history
confirms. Since 1850, when the city was incorporated, nearly all of the
men and women who've run for local, state, and federal office have, with
a few wild exceptions, been cut from the same conservative cloth. But
these are not just any old conservatives; they are the anointed ones.
And who has anointed them? The owners of land and capital; builders and
developers; wealthy "carpetbaggers" who fight wealthy "pioneers"
for local control; political parties; newspaper publishers and editors;
and, since the 1980s, special interests like labor unions, environmentalists,
religious factions, issue-oriented attack groups, and a new class of hired
guns -- partyless campaign consultants who commission and interpret polls
and spin the political news.
A.J. Liebling, the New Yorker's preeminent critic, once said that freedom
of the press belongs to the man who owns one. San Diego media owners are
no exception; they, too, are players in the game. Their TV and radio stations
as well as newspapers bring us the candidates' messages and in so doing
shape that message. How? By placement, frequency, and choice of stories
(which means only the anointed get covered). By running campaign ads (whose
often controversial content means opponents must respond in kind). By
covering the spin-meisters (whose predictions and polls the media find
newsworthy). And by endorsements (which in newspapers once were found
on both the editorial and the front pages). On occasion, a TV station
will endorse a mayoral or congressional candidate. But most stations practice
campaign-season "neutrality": they avoid local politics (unless
celebrities are involved) and save time to report on controversial ads
that "make" news. When candidates go mano a mano in their 30-second
TV spots, the stations tally up the profits.
We think that the difference between candidates stems from their different
positions. But in local races, the candidates' positions are seldom substantively
different, which is one reason most political ads avoid issues. Instead,
ads highlight an opponent's putative demon -- a flawed character, a broken
pledge, a tainted donation: all of us have at least one Willie Horton
in our pasts. The goal is simple: pound away at the flaw until a seed
of distrust is planted in the voter's mind. Distrust is the surest way
for a candidate to widen the division between himself and his opponent.
A clear division, the consultants say, produces a winner. However, such
manufactured divisiveness -- attack ads, political rhetoric, media skewing
-- rarely serves the interests of the voters, rarely holds a candidate
to a promise.
When
you study the most contentious and covered campaigns in our history --
from the Workingmen's mayoral victory by William J. Hunsaker in 1887;
to the rise and fall of white supremacist Tom Metzger, the Democrats'
candidate for Congress in 1980; to the dirtiest campaign of all, the bitch-slapping
between Susan Golding and Peter Navarro in 1992 -- you find you're soiled
by the same spill. It's the September-October stain of negative campaigning,
in which both camps rouse our fears (or defend themselves from an opponent's
provocation) until we're convinced that one candidate must be the worst,
the one we should vote against. Conditioned by smear, we find it near
impossible to see that the candidate we choose may be a cutout of the
one we don't. Long ago, Englishman Thomas Hobson, who ran a livery stable,
told those who asked for a choice of a horse that yes, the customer always
had a choice. He could take the horse nearest the stable door or he could
take nothing. For more than a century, Hobson's choice has been at work
in our political stable.
D.C. Reed v.
William J. Hunsaker (1887)
In 1885, San Diego was a fledgling city of 5000, a funny little movie-set
town of clapboard houses and dirt roads. Tall ships dotted the harbor;
the railroad had just connected the city with the East. In the next two
years, San Diego grew quickly. Tourist and adventurer arrived for the
pristine bays and perfect weather but more often came for the real estate
boom. By 1887, the population had spiked to 30,000. New investors, pumped
up by speculation on Wall Street, watched local land parcels double in
value overnight; one parcel increased tenfold within three months. To
those who were profiting from the sudden wealth -- land speculators and
laborers -- the right mayor needed electing to keep the city growing.
After years of being administered by a board of five trustees, San Diego
had, in 1887, chartered the election of a mayor and a council and set
the election for November. Two parties emerged to run candidates. The
first party, the Citizens, was composed of "genuine San Diegans."
These men had settled San Diego and believed the boom threatened the quiet
of the city and the quality of its civic life. The other party, the Workingmen,
were the newcomers, men looking for work and men looking to invest in
land and to open new businesses. The Citizens dubbed them "carpetbaggers,"
a post-Civil War term that referred to anyone whose profit motive might
destroy what the "genuine" San Diegans held dear.
The mayoral candidate of the Citizens' party was D.C. Reed, an elegant
Victorian and bewhiskered insurance salesman. The Workingmen put up William
Jefferson Hunsaker, a portly, campaign-loving lawyer who had worked in
Tombstone, Arizona, where he had defended vigilantes. The story of their
campaigns comes to us from two newspapers. The Daily San Diegan, which
supported the interests of laborers, backed Hunsaker and the Workingmen.
The San Diego Union, the paper of capital, which opposed labor's desire
to unionize, aligned with Reed and the Citizens. Both papers practiced
the sensational style of the late 1800s called yellow journalism. During
election season, the front pages were full of vituperative attacks against
the candidate the rival paper was backing. The papers were as wild as
the West and as bellicose as the boom. With few graphics, their table-size
pages, either four or eight in number, featured tiny print and airless
columns. The columns changed willy-nilly from city hall news to gossip,
help wanted ads, ship arrivals, and letters from tourists.
In September, the quarreling between the two parties was launched when
the Daily San Diegan published the Workingmen's platform. The laborers
wanted a larger share of the wealth and profit their bosses were reaping;
they believed their "producing interests...should be of first consideration
in the legislation pertaining to the city government"; and they called
for businesses to hire native-born workers instead of foreign-born, namely,
the Chinese who had arrived by the thousands throughout California during
the 1880s.
The Union didn't print the Citizens' platform but, rather, declared that
by voting for the Workingmen, investors and workers would lose their money.
In one story, the paper said "idle capital" was lying in the
vault of a "leading banker" and that several big depositors
had refused to "make any large investments in city property or improvements
unless the Citizens' ticket should be elected." The Daily San Diegan
responded that it would "produce twenty-five reputable, legitimate
real estate men" who'd prove that land sales were increasing. The
list of men included the McGarvin brothers, who held that articles in
the Union "would have no effect on people of brains."
Next, on the front page, the Union printed a visitor's letter. The man
warned that with Hunsaker's election, San Diego would become like Chicago,
"an object of terror to other cities on account of the domination
there of brutal, dastardly hordes of law-defying, bomb-throwing Anarchists
and Socialists." He was referring to the 1886 riot in Haymarket Square:
seven policemen had been killed by a bomb while fighting strikebreakers.
The letter implied that San Diego's Workingmen would, if elected, unionize,
strike, and, if necessary, riot.
The
Daily San Diegan accused the Union of labeling the Workingmen "an
irresponsible mob of Stingaree gutter snipes" and Mr. Hunsaker "the
friend and bosom companion of drunkards, blacklegs, and thieves."
Attorney Hunsaker had defended "saloon criminals, the denizens of
Chinatown and other disreputables." The paper also reminded its readers
that the Citizens had bought votes during an earlier primary election
"wherever they could find wretches low enough.... They bought whisky
by the barrel and pumped it into their rotten and degraded followers with
a hose, until many of them became noisy, reeling drunk, and on the public
street were indiscreet enough to show and boast how much they had been
paid" by the Citizens' party.
The Union trotted out its moral servant, Reverend Harwood, pastor of the
First Congregational Church. On the Sunday prior to election day, the
paper printed his "political sermon": "The tendency of
life in the cities is downward.... All the institutions of sin and evil
are there. The saloons are there. The houses of ill-fame are there. The
gambling places there. The vicious congregate there. Thieves ply their
trades there.... Multitudes of the sons of the best families are corrupted
by these things." To underscore the evil, the Union carried a story
three columns to the right sympathetic to Harwood's claim. One of its
headlines read, "How Men Are Made Captives and Robbed -- Dens of
Vice on Second and Third Streets." Affixing salvation, the Golden
Rule, and the love of Christ to the principles of citizenship and prosperity,
Harwood made his truest feelings known: "I would not vote for the
capitalists against labor, never; but I would vote for the people against
the saloons, always." It was a careful bit of religious-cum-political
rhetoric, designed to impugn the morality of the Workingmen.
Lost in all this "reporting" were comments by the two candidates,
Hunsaker and Reed. At one point the Daily San Diegan quoted Reed as declaring
with "his usual gusto and contempt for the laboring classes"
that no workingman was fit to hold office. Little else, however, from
either candidate was deemed attributable. Presumably candidates spoke
on soapboxes in Horton Plaza. Presumably they said things that the newspapermen
reasoned they could say better.
On November 9, across the Daily San Diegan's six front-page columns ran
a graphic of six crowing roosters. "Hip. Hurrah!" "The
Result." Of the men-only vote, Hunsaker received 1041; Reed, 867.
At the bottom of the page, beneath a jab about the Union's mudslinging
(the paper had enough "unused mud to start a brickyard"), was
a rooster vomiting.
Although Hunsaker won, the majority of the new council were members of
the Citizens' party. For 11 months Hunsaker and his conservative opponents
stalemated: his every proposal was turned back, he stopped attending meetings,
and he resigned in November 1888. With the Citizens controlling the council
and the boom faltering, the Workingmen disbanded.
Overseeing all was the Union, where Douglas Gunn had been editor and proprietor
for 17 years. In 1886, Gunn had sold the paper to John R. Berry, and Berry
continued the paper's Republican stamp. In April 1889, Gunn and Berry
were the candidates for mayor. Gunn ran on the Straight Republican ticket;
Berry, on the Citizens' Non-Partisan ticket. (Gunn won.) In 1887, there
was a choice; in 1889, there was only an echo. San Diego's election norm
had been born.
George Marston v. Louis Wilde (1917)
It would be incorrect to suggest that the local battle between labor and
capital ended with the demise of the Workingmen. And yet, except for the
occasional socialist candidate or New Deal Democrat, except for E.W. Scripps's
liberal San Diego Sun, which folded in 1939, working-class issues have
seldom been a force in local elections. San Diego's political trail has
been blazed by the growers, not the field hands. To grow slowly or to
grow fast has been for a century the city's and the region's prime political
issue. This issue has dominated nearly every election, insuring that candidates
either kowtow to the city's growth-and-wealth machine or risk unfunded
and uncovered campaigns.
Slow growth took to the political stage first in 1899, when Edwin Capps,
an engineer, ran for mayor on the following plank: "We should cater
to the entertainment of the tourist, make [San Diego] pleasant and congenial,
have public places of resort in the nature of beautiful parks, fine boulevards,
roads and drives." That popular philosophy, combining development
with preservation, got Capps elected mayor twice, in 1899 and 1915. But
catering to the tourist required that someone bring the resources of civilization
-- water, railroads, schools, culture -- to the garden. Enter John D.
Spreckels, a carpetbagger whose father's sugar profits in Hawaii allowed
him to buy rights and access to much of the city's water supply as well
as, in 1890, the San Diego Union. For years, Spreckels and his ilk helped
lay development's fast track.
In 1917, the city's population had reached 50,000, and the speed of the
city's growth became the issue of the mayor's race. Slow-growth advocate
George W. Marston opposed Texas oil tycoon Louis Wilde. Marston was a
department store owner, a city councilmember, and a park builder. Wilde
was a banker who invested in imported silkworms, downtown apartment and
office buildings, and hotels, one of which, the U.S. Grant, he rescued
from bankruptcy with a $1.35 million shot in the arm.
In a 1917 photo, Wilde is a pasty-faced man whose pince-nez enlarge the
judgmental aspect of his deep-set eyes. In his photo, Marston has a haughty
countenance, a man who used a small pocket comb on his mustache before
speaking to the Ladies' Auxiliary. Wilde tagged the mayoral battle a contest
between his wool socks and Marston's silks.
San Diego had recently held its Panama-California Exposition in Balboa
Park, which, like other local park and waterfront projects, Marston had
shepherded. Such a display of commercial possibility had infected San
Diegans with the desire for another boom. The city fathers, though, knew
Los Angeles was being overrun by capital. There, the economy's foundation
-- based in motion pictures, clothing manufacture, oil wells, fish canning
-- meant further expansion would likely be unstoppable. Did San Diegans
want this?
Wilde said, yes, bring it on. He announced that unless the city invited
manufacturers in, we'd remain a convalescent center. "We don't want
San Diego to become 'the amen corner' of the United States." For
Wilde, it was a simple choice, "whether we are to be a second Palm
Beach or another Philadelphia." Marston countered that the exposition
had revealed the beauty of our climate and natural surroundings. Now millions
knew what we knew. "The development of the city's beauty and civic
welfare," Marston wrote, "can go along with industrial development."
Marston never opposed growth. If elected, he would "encourage...manufacturing,
commerce and horticulture."
The
Wilde-Marston race was nicknamed "Smokestacks v. Geraniums."
Marston became Geranium George, Wilde, the "Smokestack" candidate.
Marston opined that those leaning toward Wilde were "terrified at
the thought that the aroma of flowers may destroy the fumes emanating
from ten thousand smokestacks." Though Marston had a sizable payroll
of workers, he ignored labor during his campaign. In his slow-blooming
Eden, productivity was not the point. Wilde courted labor's vote, arguing
that as a capitalist he was really their candidate. What else but smokestacks
would bring good jobs and good wages? "Remember," he wrote,
"that this is a fight to the last ditch [for] the wage earner, against
big interests, high taxes, bond issues and expensive parks and flowers
along millionaire row, against big expenditures for the pleasure of a
few smug plutocrats."
Marston stuck to his aesthetic. Dedicating the Spreckels pipe organ at
the exposition, he'd said, "I consider the giving of this instrument
greater than building railroads or steamships. We who are in San Diego
can live without means of transportation, for we never intend leaving
here anyway, but we cannot live without music." Wilde boasted of
his religious ties: his parents were Methodist, his uncle a Lutheran minister,
his wife a Catholic, and he belonged "to the big Church of Gratitude,
Loyalty, Freedom and Sunshine -- Eight Hours of Rest, Eight Hours of Happiness,
Eight Hours of Steady Work."
Just as the Citizens' Party in 1887 had warned that land buyers would
leave if the Workingmen won, Wilde also made threats. He hinted that with
a Marston victory the commerce-bearing Salt Lake Railroad would never
arrive. Marston often refused to respond. His daughter remarked later
that the "name-calling and slandering" of Wilde's attack ads
"wearied" him. Marston made the fatal calculation that by championing
restraint, he'd win. Sure, he may have predicted urban sprawl in a letter
-- "Here in Southern California there is bound to be a great population.
The land will be so well covered...that there will be very little wild
woods left for future generations" -- but the visionary's insight
didn't do the politician much good.
Despite support from Scripps's Sun and Spreckels's Union, where Marston
was the biggest advertiser, the Geranium withered. Wilde received 12,918
votes, Marston 9167. A few days after Wilde's election, Congress declared
war on Germany. Into San Diego, as one local historian wrote, a massive
new industry came via naval ships "belching smoke." From that
day on, San Diego was a Navy town whose growth would accommodate a whole
new enterprise.
The day before the election Wilde had published The Daily Smokestack,
a four-page newspaper/campaign ad with an unforgettable illustration:
in one panel, a George Marston-like dandy is snoozing in the park, basking
in the sun's resplendent light; in the other panel, Louis Wilde beams
at smoke-spewing factories. Such clever and grandly designed ads would
become the central means by which candidates became known. Since most
candidates weren't rich like Wilde, they would have to seek contributors
to pay for the ads. Donors wanted to know what their money was buying.
A political favor? A seat on a commission? Access? Contributors began
to influence candidates unduly, as their money bought campaign ads. Until
television came along, the newspapers cashed the checks.
DeGraff Austin v. Bob Wilson (1952)
Kevin Starr, California's former state librarian, describes Marston's
political conviction as "public interest detached from economic motive."
It was a losing conviction. San Diego would rarely unhitch its wagon from
the oligarchical team of banker-builder. Such would be the case not only
in most city elections but also in congressional races. In 1952, one campaign
for Congress turned on the region's relationship with its biggest partner
in development, the Navy, and the now-flourishing military-industrial
complex in Southern California.
Following the 1950 census, in which the county population reached more
than a half-million, Southern California gained a new congressional seat.
In 1951, the San Diego County Republican Central Committee began trolling
for a candidate. The committee fell on 35-year-old Bob Wilson, who earned
$500 a month in an advertising firm. Flat-topped and iguana-eyed, Wilson
was not an attorney nor did he possess a college degree. Though he'd served
in the military, he hadn't fought overseas in the Second World War. But
he had spearheaded Eisenhower's local campaign for president, and he had
an exceptional talent for cooking the Republican meal. When he phoned
the missus with the news of his selection, she laughed: "You a Congressman?"
The
Democratic nominee was DeGraff Austin. He was brown-bear big with a paddle-face
like actor John Goodman. His handlers offered him to the voters as Mr.
San Diego, a local boy who'd been secretary-manager of the Rowing Club;
class president at San Diego High School; a former member of the city
council and the board of supervisors; and, most recently, a U.S. Customs
collector.
Wilson's campaign was fear-based, buttressed by churchly virtue. As he
reports in his political memoir, Confessions of a Kinetic Congressman
(1996), a piece of ghostwritten puffery, Wilson wanted the country to
"achieve and maintain atomic supremacy" as well as "resist
Communist imperialism," allusions to McCarthyism and a deep-pockets
Navy. He was also "running on a platform of truth and reform, convinced
that most Americans were ashamed of Truman's administration." Wilson
said the president's "morally bankrupt administration was riddled
from within by graft and grand larceny. The Trumanites had had their day....
It was time to turn the rascals out, to make a clean sweep and reinstate
Christian principles of morality on a national level."
In the narrow canyon of San Diego politics, Democrat Austin echoed the
Republicans. "We must pay close attention to prevent big government
from taking over...activities which are...our local and individual responsibilities."
He championed other GOP values. Peace "lies in being a strong America,
militarily and economically." "We are taxing ourselves far beyond
our capacity to pay.... Waste, inefficiency, futile projects, premiums
on idleness must be eliminated. The keystone of democracy is the free
enterprise system."
Wilson got a big boost from the San Diego Union. In a 1953 letter, Wilson
touts Herb Klein, the editorial page editor of the Union who would later
become President Nixon's communications director. Wilson writes that the
newspaper is run by "ardent Republicans and substantial contributors
[to the party] of many years standing"; the Union is "of unestimable
[sic] value to the Eisenhower campaign, as well as to my campaign. I have
personally gained substantially by favorable editorials written by Mr.
Klein." At bottom, Klein's inestimableness meant Wilson need not
buy any newspaper ads.
Evidence of this comes from the Union's thoroughly partisan reporting
in September and October of 1952. Recalling the tendentious coverage of
the 1880s, that fall the Union published a regular page-three feature,
"The Union's Informed-Voter Page" with the reminder "Read!
Think! Vote!" In its blurbs, the Union warned that "words can
be used to inform -- or to confuse and even to deceive."
In 1952, the Union was the Fox News of its day. Its coverage was neither
fair nor balanced. The major story was the presidential race, Adlai Stevenson
v. Dwight Eisenhower, along with his running mate, California senator
Richard Nixon. The "informed voter" page showcased stories favorable
to Eisenhower four times more often than stories favorable to Stevenson.
The headline slants toward the Republicans were blatant, as in "Stevenson
Sees No Tax Relief Before 1955." The Union also ran, in several variants,
"news" about commie-hunter Senator Joseph McCarthy, including
a front-pager, "McCarthy Says Reds Support Gov. Stevenson."
Translation: a vote for Stevenson was a vote for communism. Wilson even
outscored Austin, three to one, in the number of personal photos featured
on the "informed-voter" page. The only news story about Bob
Wilson cited his honorable solution for ending the Korean War: "put
in the Republicans."
Beloved by Klein, Wilson spent his money on flyers, buttons, posters,
and cars with bunting and bullhorns announcing his candidacy -- all part
of Wilson's bailiwick as an ad man. To level the field, Austin countered
with five-minute TV spots. Preproduction notes for these spots show that
in one, Austin will use a former soldier who supports the Korean War.
He is "very handsome -- would look well on TV -- remarked that he
would like to be back in Korea -- he hates the commies so much."
Other notes promise to present a range of people (or potential voters)
-- a physician, a dentist, a skilled worker, a fisherman, an insurance
salesman, a person of Spanish ancestry, and "a colored man."
Additional topics touch on "fear, inflation, high taxes...Social
Security, roads, pensions." In his business telecast, Austin talks
about the "healthy climate" in San Diego "for small business
to succeed under Democratic Party leadership." In another telecast,
he discusses "the need for maintaining the peace of the world"
because these two young men (the camera shows two soldiers) "are
fathers of three children" and "I will do every possible thing...to
prevent these youngsters [from] ever having to go to war." Austin
even brings his grandson Brucie on camera and reminds voters that Brucie's
dad is fighting in Korea.
Austin
used television to advertise his anticommunism and toughness on Korea,
both of which meant money for the Navy. And yet he did so positively,
red-baiting no one, seldom mentioning nuclear war, and never stating his
religious beliefs. Rarely did Austin share his feelings publicly about
the Republican Party and San Diego's major papers, the Union and the Evening
Tribune. But he did write his feelings down. He calls both papers "extremely
partisan"; "no Republican can do any harm." "Editorials,
letters to the editor, cartoons and even the wire services are edited
to promote their Republican views." "How many column inches
do the Democrats get in comparison with the Republicans?" Austin
writes that Newsweek and Time are mostly objective: "To read them
is enlightening -- and quickly restores enthusiasm lost by reading the
same tainted local news day after day."
He notes that "dollar for dollar I cannot hope to match my opposition,
the local Republican Central Committee and their 'boy' Bob Wilson. In
the primary race, my friends, Republican and Democrat alike, said, 'De,
there's nothing to worry about. You're the only man that can be elected
-- who else is there to choose?' And at that time I was foolish enough
to...believe them. They pointed out my opponent's complete lack of qualifications
and told me not to worry. [Elsewhere, Austin calls Wilson an "amateur"
who "has never been outside the Junior Chamber of Commerce sphere,"
working only on "Bathing Beauty contests and the Yellowtail Fishing
Derby!"] Yes, my biggest mistake was underestimating the value of
a high priced and high pressure advertising campaign. Not fully realizing
that thousands of San Diego's citizens are new here. And that all they
base their selection and judgment on is advertising. Yes, political campaigns
today are likened to any other type of advertising. 'I smoke so-and-so
cigarettes because' -- Followed by illogical but appealing reasons. Today's
political campaigns are on this same level -- A flip of a coin -- would
be a good way out, after the voter has been caught amidst two advertising
battles."
In bitterness, Austin devises a scenario in which he asks the "TV
viewer" to imagine himself a declared Democratic candidate. "Immediately
you become their target; they unload Communism, Korea, High Taxes, and
every other burden the country bears upon your shoulders. Why? Simply
because you're a Democrat -- trying to be elected. They care not what
your individual views or record has been, they only try to pin the administration's
mistakes upon your head. And if your views are good and will appeal to
the voters -- then you are stealing their platform. Because you are against
corruption and governmental waste -- and will not follow the party line
on every single point, they call you a masquerader.... I believe, as do
many people I've talked to locally, that the Republican Campaign here
in San Diego is not the crusade they'd have you believe, but simply a
mighty big and expensive high-pressure campaign to put in office their
own candidates."
Austin was creamed by Wilson, 121,332 to 82,311. Even Wilson admitted
"Ike's coattails" had helped secure his victory. Ninety-five
percent of congressional incumbents are reelected; Bob Wilson was typical,
serving 13 more terms. At his 1981 retirement, Wilson was ranked number
three on the House Armed Services Committee. The warm seat came from his
backing the aerospace and defense-industry smokestacks that proliferated
here during the 1950s and 1960s.
Was Austin a sore loser? Was it naÔve of him to expect issues, not
ads, to rule? From his notes, it appears he knew that he was losing and
that he had to push even harder against the Republican machine. In fact,
he expresses concern about amassing a $6000 debt, most of the money spent
on TV. Throughout, though, he was outwardly upbeat, stopping short, as
we say today, of going negative. At some level we think we prefer a positive
campaign to a negative campaign. Despite what we think, Austin's integrity
-- and the fact that he was not quite as conservative as Bob Wilson --
did him in.
Lee Hubbard v. Pete Wilson (1975)
Otis Jones was a bright-faced, straight-talking attorney in 1975 when
he -- along with councilmember Lee Hubbard and several others -- challenged
Mayor Pete Wilson for his job. Jones's campaign was rooted in what he
thought was the number-one issue of the day: unemployment. Double-digit
inflation, a stock-market slump, and bank failures had stymied the economy
severely. San Diego's especially. In November 1974, with an unemployment
rate near 8 percent, labor unions marched down Broadway, demanding that
Wilson hire more city workers.
Jones believed that, as the city's first African-American mayor, he could
make a difference. The only problem was, by mid-August, one month before
the September primary, the media had ignored his candidacy. So Jones held
a news conference to berate television and newspaper alike for disregarding
him. He began by saying that this news conference proved his point: only
a handful of reporters had showed up. They were, Jones said, busy attending
to the two top candidates, Wilson and Hubbard. Jones was mad as hell that
he was tagged a "minor candidate." He understood the reason;
he lacked the contributions to be considered major. He scolded the media
for implying that the amount of money one raised determined a candidate's
viability. "The major candidates -- or those who the media say are
the major candidates -- say growth and crime are the issues. I don't think
the average person is interested in growth or no growth. That is a big-business
platform. The average person wants to know about jobs." Jones was
right about his treatment: the Evening Tribune covered this news conference
and then returned to tracking donors and the supposed divide between Wilson
and Hubbard. Jones stewed and got disgusted. The debates rolled around,
and he refused to participate.
In 1971, when Pete Wilson was first elected mayor, he was 38, the youngest
mayor in San Diego history. A moderate Republican, he had advocated "controlled
growth" in a city that had begun sprouting suburbs like crazy. In
his campaign, Wilson got mileage by stating, "We don't want to be
another sprawled-out Los Angeles monster." A workaholic, his face
was, according to Patricia Lee Murphy of the Los Angeles Times, "no
big advertisement for San Diego sunshine and outdoor life." That
Cub Scout visage also had, Murphy wrote, an almost "Wall Street pallor."
His main opponent in 1975 was the curly-haired, six-foot-four Hubbard,
a San Diego native and businessman whose concrete company built warehouse
slabs, bank floors, and city sidewalks. Hubbard, whose service on many
local boards had won him the cuddly nickname "Mother Hubbard,"
differed strongly with Wilson about growth management.
The savvy Wilson played the geranium card against his smokestack foe.
He announced that Hubbard was being supported by the developers who wanted
"a return to the good old days" of unchecked growth, before
Wilson took office. He charged that Hubbard and other city councilmembers
were making their decisions about San Diego on behalf of the builders.
Wilson said he would continue to put the "brakes on sprawl."
Voters should know that if they elected Hubbard, the owner of a $6 million
construction firm, he couldn't be trusted to curb development.
Hubbard drew his lance. In a debate five days before the primary, he insisted
that Wilson's "no growth" policies had been "dragging people
beyond our city limits." Towns like La Mesa were booming because
Wilson had pushed the developers out there. On that basis, Hubbard said,
Pete Wilson had lied about slowing development. Wilson volleyed that he
wanted to stop the proliferation of urban sprawl because it necessitated
more city services and higher taxes to pay for those services. Wilson
said he was a tax-cutter, hoping to shrink the city's payroll by reducing
the number of public employees. Hubbard countered that Wilson's policies
drove up the price of existing homes and made property taxes higher as
well.
Fearing that the "no growth" position would prevail, the builders
went after Wilson on their own. The leaders of five construction associations
called Wilson's policies "contradictory" and wondered "how
much 'managed growth' the public can afford." The contractors noted
that the slowdown put San Diego in "a dangerous economic and social
position." In response, Wilson portrayed himself as the victim --
all he was trying to do was preserve land, "mostly canyons and sloping
areas...as open space." Besides, Wilson charged, changing the subject,
Hubbard was the real villain. He had a blatant conflict of interest: 27
percent of his cement-pouring business came from contracts with the city.
The combatants also argued about relocating the airport. Hubbard called
Wilson's idea of moving it to Otay Mesa "the height of idiocy."
Only one in five people, Hubbard said, would drive that far; the loss
of the airport near downtown would ruin tourism. Wilson said he wanted
the airport moved because "juries are awarding plaintiffs in lawsuits,"
those suing against airport noise. The Los Angeles airport had "already
paid out more than $120 million," which was more than half of what
a new airport would cost. The award for pandering, however, had to go
to Hubbard. The pavement king called Wilson "out of touch" with
voters because he, Wilson, "evades the issue of Black's Beach nudity."
Hubbard tried to cast Wilson as a libertine on an issue of social conservatism.
But it was the 1970s, and few people were worried about naked sunbathers.
In
the September primary, Wilson gored Hubbard badly. Wilson received 62
percent of the vote, well beyond the 50 percent required to win the election
outright. Hubbard said he lost because he was "pictured as being
pro-growth, and it was made to sound like a dirty word." And yet,
eight months into his second term, Wilson was speaking to the chamber
of commerce, hoping to clarify his slow-growth position once and for all.
He said his job as mayor was to rein in the "leapfrog development"
of the suburbs. Since new tracts hadn't been paying for their police,
fire, and road services, taxes on citywide residents had to be raised.
His crusade during the campaign, he now said, was more antitax than it
was managed growth. Wilson said he desired to redevelop downtown, creating
projects for builders and sources of new tax revenue. To achieve development
friendly to the city, he said, we needed to do a better job of "selling
San Diego, and I think it's time we got off our fanny and did so."
That was his Job One, "being a salesman" for the city. The businessmen
cheered. It was the first of Wilson's many invitations to commercial businesses
to relocate to San Diego. Even beyond downtown. Two years later, in a
nod to local builders, Wilson ventured into the growth column with the
suburban development North City West, now Carmel Valley. Wilson's support
came after he received campaign donations from insiders at Pardee, who,
along with another developer, was building the project. At Wilson's urging,
the city council approved North City West in 1979, in part, because Wilson
promised it would pay for its services and the city would collect new
taxes on its businesses and homes. Voil‡: managed growth. Simple,
except that the city's northern expansion would be called "managed
sprawl" and lead to hellacious traffic at the I-5/I-805 merge.
In a 1979 piece for San Diego Magazine, Harold Keen assessed Wilson's
near-decade of maneuvering. Keen quoted Ed Butler, the man Wilson beat
in 1971 for mayor, who was "awed by Wilson's ability to retain the
blessing and financial support of the very people whose industry might
be hobbled by his crusade for controlled growth." Keen also quoted
Democrat Si Casady, who had run against Wilson for mayor in 1979 and lost.
Casady characterized Wilson's ongoing support of downtown redevelopment
with public funds, often earmarked for a select set of builders and donors
to Wilson's election bids, as "welfare for the rich." This,
15 years before John Moores unpacked his bags downtown.
Casady wasn't finished. He said that almost all the "establishment
leaders" in San Diego history to date had been Republicans. "And
those who aren't Republican, act Republican when the indications are it
would be beneficial to them." Our local political races have been
the domain of what the San Diego Sun once termed "a divided majority"
of Republican leaders. Countervailing political forces such as labor,
environmentalists, or Democrats seldom have the money or a strong enough
vision to challenge the stranglehold of the city's designated conservatives.
Tom Metzger v.
Clair Burgener (1980)
In June 1980, San Diego took its first political terrorist strike: Tom
Metzger, Ku Klux Klan supporter and founder of the White Aryan Resistance
(WAR), narrowly won the Democratic primary for Congress in the 43rd District.
(At the time, the 9000-square-mile district extended across San Diego,
Imperial, and Riverside Counties.) Metzger, a Fallbrook TV repairman whose
hairpiece and swagger were his way of representing the forgotten and abused
"white working class," faced Republican Clair Burgener. Burgener
was as patrician as Metzger was pugnacious, businessman v. bigot. The
five-time representative wasn't planning on campaigning. How could he
lose to a Klansman who was to most voters neither choice nor echo? But
Burgener, like everyone else, got hot once the press started reporting,
in detail, Metzger's every claim:
* that the creed "all men are created equal" could never be
proven;
* that Jews were a "parasite people" who should be deported
to Israel "first class";
* that the Holocaust hadn't occurred but was "staged";
* that blacks were "inferior" and that all the "colored"
races were descended from Satan;
* that Fidel Castro's "desire for oil" will foment a revolution,
which will spread to Mexico;
* that America should build a military base at the border to stop the
avalanche of illegal immigration;
* that if Mexicans tried to force their way into America, "they
should be shot";
* that every home in America should have guns and that elementary and
secondary schools should require "marksmanship training" for
all children;
* that he'd stopped being a practicing Catholic "when the church
started making a saint out of CÈsar Ch·vez and people in
the radical left";
* that he'd never advocated violence and couldn't be blamed if those
who hated him were violent, comparing himself to the "good-looking
gal who gets raped when she walks down the street and then someone tries
to blame her for the rape just because she's attractive";
* and that "win, lose, or draw, I come out winning...I come out
far better than how I went in."
Some
Democrat.
By
October, Burgener had endorsements from Governor Jerry Brown and Senator
Alan Cranston, both Democrats. The big issue, Burgener said, was no longer
inflation but the Klan. He called Metzger "an admirer of Hitler."
Metzger didn't deny it. Burgener's biggest worry was that the Klan-man
might receive 40 percent of the vote. Such a high "losing" percentage,
he said, would be a "moral victory" for white supremacy. Worse,
it might suggest that his constituents were racists. By November, however,
the Union's spotlight (both anti-Klan and anti-Democrat) had overexposed
Metzger's oddity. Of the nearly 300,000 votes, Burgener garnered 82 percent.
But it was clear that a good 35,000 Southern Californians knew exactly
what they were supporting.
Duncan Hunter v. Lionel Van Deerlin (1980)
That same year, the race in San Diego's 42nd Congressional District pitted
66-year-old Democrat Lionel Van Deerlin against Republican challenger
Duncan Hunter. Van Deerlin had been San Diego's lone Democrat in the House
of Representatives since 1962; Hunter, a 31-year-old Vietnam War Army
paratrooper, was a strong-on-defense and tax-cutting supporter of Ronald
Reagan. Unlike the Burgener-Metzger race, the Van Deerlin-Hunter fight
was civil. Unrelated to the civility, though, was a significant push by
one religious group that insisted on moral issues that voters and candidates
could not escape.
The stocky Hunter, with the set jaw of a Georgia football coach, walked
precincts in the 42nd, which had the lowest per capita income of San Diego's
three congressional districts. Registration of Democrats in the 42nd outnumbered
Republicans two to one, and the non-Anglo population was close to 50 percent.
As workers entered plants and shipyards at 6:00 a.m., Hunter met them
with the message that Van Deerlin was weak on defense spending. Translation:
you -- and your jobs -- aren't safe. He got 55 retired admirals, most
living in Coronado, to sign a petition that stated, "We are in greater
danger today than at any time since Pearl Harbor." The "open
letter" also said that Hunter's opponent voted "regularly against
adequate national defense even though he is one of the big spenders in
Congress." As important as national security was to Hunter's campaign,
so too was military-related employment. From his law-office base in Barrio
Logan, he appealed, according to the Union, to "an area of steel
fabricating, boat building, large and small businesses" that contained
"many minorities." In one of Hunter's TV ads, he showed his
National Avenue neighbors, a welder and an immigration counselor, who
decried the lack of defense jobs in San Diego. Hunter made much of his
pre-law-school working-class background: he had "operated heavy equipment,
built homes, laid pipelines, and farmed."
Van
Deerlin, educated at the University of Southern California, was a former
newspaperman and TV producer who had regularly won reelection by 70 percent.
He was lanky and dapper, a man who was, by several accounts, "no
ball of fire" but decent. In Washington, he conducted congressional
hearings into deregulating the $300 billion broadcasting and telephone
industries in what would become the breakup of AT&T. At first, Van
Deerlin wasn't worried about his opponent. He made it known that he would
retire in 1982; he hoped this last dance would be a waltz. One early poll
had him out in front of Hunter 61 to 22 percent, so his campaign neither
polled nor bought ads. After Hunter's early TV attacks, Van Deerlin responded
that "it's just utter nonsense to believe that someone could have
been elected from this district nine straight times and be anti-defense."
But Hunter was gaining from his weak-on-defense claim and from a political
tsunami that was carrying him and other New Right candidates with it.
Stoked by the national Republican Party, disaffected Democrats were being
told to rethink their party affiliation. Traditionally, Democrats were
aligned with labor, the working class, and professional and trade classes
like teachers and government employees; Republicans represented the interests
of businessmen and the rich. The Republican Party was already pro-military,
pro-tax cut, and anti-union. But once the liberal indulgences of the 1960s
Democrats were counted, Republicans repositioned themselves as antiregulation,
antiwelfare, antiabortion, and pro-Christian. As a result, the party recast
itself as the mad-as-hell domain of antigovernment working-class Christian
Americans. This movement of "populist conservatism" has meant
that today, according to Thomas Frank's What's the Matter with Kansas:
How Conservatives Won the Heart of America, millions of people are voting
for Republicans and against their own economic interests. "While
earlier forms of conservatism emphasized fiscal sobriety," Frank
writes in his 2004 book, the Republican "backlash" "mobilizes
voters with explosive social issues -- summoning public outrage over everything
from busing to un-Christian art -- which it then marries to pro-business
economic policies. Cultural anger is marshaled to achieve economic ends."
The end is, strangely, an erasure of economic issues from the campaign.
Instead, political candidates emphasize very narrow issues, like keeping
"God" in the Pledge of Allegiance, gay marriage, prayer in school.
This backlash against Democrats found its first expression locally with
Hunter and Van Deerlin.
In September 1980, the San Diego Evangelical Association, following the
model of the Moral Majority, sent a "morals" questionnaire to
all candidates in the county. The questions sought their views on "civil
rights for homosexuals, legal penalties for prostitution and drug use,
sex education, abortion for minors and protections for the tax-exempt
status of churches." Another query asked the candidate to describe
"your relationship with God." One of the evangelicals was the
Rev. Tim LaHaye, who cofounded the Moral Majority with Jerry Falwell and
later coauthored the Left Behind series. LaHaye's comment at the time
was that "God created the church, the family, and the government."
And government had, in his words, "become the enemy of the family,
and therefore must be changed."
Hunter responded to the questionnaire, his answers reflecting Christian
values. Van Deerlin made news by refusing to fill it out. He disapproved
strongly of evangelicals assessing his or anyone else's morals. He complained
in a letter that the queries "deal with complex social problems,
on which it seems to me we might well differ without attributing our differences
to higher or lower moral standards. Your questions seem to restrict morality
to the confines of sexual morality. In fact, you seem to equate morality
itself to sexual morality. There is not one question regarding my views
on the virtue of justice which together with charity, mercy and peace,
form the heart of the Christian message." The director of the San
Diego Evangelical Association noted Van Deerlin's refusal to cooperate
and published that fact -- but not Van Deerlin's letter -- along with
the results of the questionnaire in the group's newsletter. Thirty thousand
copies of the newsletter were printed and distributed in 150 churches
on the final two Sundays prior to the election.
Suddenly, Van Deerlin was trailing -- and it was too late to mount an
attack against Hunter. Besides, Van Deerlin was dispassionate by nature;
typically he would hold his tongue rather than accuse his rival of dirty
politics. He did respond, angrily, during the last week, when Hunter suggested
that Van Deerlin's support of AT&T's spinoff of the Baby Bells would
raise everyone's long-distance phone rates. He was especially pissed when
national GOP strategists sent voters a mailer designed, as the Union reported,
to "look like a telephone company letter that attacks his bill to
deregulate major portions of the phone industry."
Van Deerlin lost by 9500 votes, or 6.5 percent; he blamed his own "complacency."
In the past, he had "won too easily, too often." He vowed he
would not become a lobbyist "like many former legislators. I don't
want to be grubbing around utilizing my friendship with congressmen on
behalf of any industrials." And then, expressing a conundrum of political
life, he noted that "if you have relied on the people's judgment
for 18 years, and benefited by it, it's hard the morning after the people
have turned to someone else to say their judgment has gone awry."
Duncan Hunter benefited greatly from voters who were reidentifying their
loyalties. What was perhaps most interesting about this change was that
such loyalties could be expressed not only by the candidate and the support
of his or her local newspaper but more so by partisan groups. >From
1980 on, campaigns would outsource their party's historic role of attacking
opponents to organizations bent on a single issue. One such group, the
National Conservative Political Action Committee, targeted 51 Democrats
for defeat in 1980. After knocking out half of them, the committee announced
that it would, in the future, give half its money directly to Republican
candidates and spend the other half on "negative campaigning against"
the next set of "targets."
How did the Union perform that year? Though it had endorsed Van Deerlin,
it said in a postelection editorial that its board was "impressed"
by Hunter's "logic." The editors "came away from a pre-election
interview with Mr. Hunter convinced he was a likely candidate to take
over the seat...but two years from now, when Mr. Van Deerlin intended
to retire. Our instincts were right but our timing was off." The
Union covered the Metzger-Burgener race two to three times more often
than any other race, once headlining a story about a Jew in Imperial Valley
who was voting for Metzger. One other thing: the Union had stopped editorializing
for Republican candidates on the front page. That practice was finally
confined to the editorial page. Wherever possible, though, the moral issues
of the campaigns were given prominent position.
8. Susan Golding v. Peter Navarro (1992)
The
future of San Diego should have as much of the past in it as possible.
-- Pete Wilson (1975)
The
Republican backlash figured only marginally in the sleaziest of all local
campaigns, Golding v. Navarro for mayor in 1992. What consumed the candidates
was enmity; no combatants in San Diego history have ever hated each other
with as much Cyclopean fury as these two. Golding and Navarro tried to
rely on direct mail to proffer image and position. But whenever they got
into each other's space, typically in their radio debates, they went berserk.
The slashing was so scissor-toothed, one felt they weren't running for
office, they were divorcing.
Republican Golding was, as Navarro identified her, an insider. The 46-year-old
had been a city councilmember and, since 1984, a county supervisor. She
had also been married to Richard Silberman, who was caught laundering
cocaine money in an FBI sting; convicted, he had begun serving a term
in federal prison. In early 1992, she and Silberman had divorced. But
his specter followed her everywhere: she was, one observer wrote, "walking
around with a big bull's-eye on her back, and Dick Silberman is in the
center of it." In leaked memos, Golding was told not to discuss her
ex and to emphasize campaign ethics as an issue to "dispel doubts
about her own ethics." She was also reminded to play to her strength.
As Tony Perry of the Los Angeles Times noted, Golding had always been
a vicious campaigner; she was "one of the foremost practitioners
of the politics of demonization."
A self-christened "conservative Republican," Navarro had changed
his affiliation to independent not long before the primary. At 42, he
had a Ph.D. from Harvard in economics and taught at the University of
California Irvine. Navarro had held no elective office but had organized
and chaired the growth-control group Prevent Los Angelization Now!, or
PLAN! The group was popular in a year of anti-incumbency; during a recession-weary
1991, both Ross Perot and Bill Clinton had arisen to challenge George
H.W. Bush. Navarro applied the local tonic: San Diego was "a Republican
town that takes pride in the fact that we don't spend enough for public
services. The developers are making a lot of money. Their fees are five
to ten times too small. We need to force them to pay full price."
Preprimary adjectives befitting each candidate were indistinguishable:
both were labeled aggressive, arrogant, attractive, abrasive, and ambitious.
Navarro was termed "a cross between Robert Redford and Roger Hedgecock."
A political novice, he often revealed "unending inconsistencies"
and was said (by many) to be on "a colossal ego trip." Golding
epitomized the dressed-to-kill businesswoman; her lust to be the future
"CEO" of San Diego, a $1 billion-a-year enterprise in 1992,
was palpable. Like her mentor Pete Wilson, she blue-ribboned herself as
San Diego's "chief salesperson."
In the June primary, Navarro got 38 percent of the vote to Golding's 31.
Golding was livid, but she took a breath and let the city's Republican
power structure shape the fight for her. Even before the primary, Navarro
saw it coming. "She's going to try to position herself," he
said, "as close to me as possible and then bury me with her developer
money. We know that they're going to get dirty. The only question is whether
Susan's campaign is going to do it or whether her surrogates will."
But before the big donors could sign their checks, Navarro started the
fight. On the night of his primary win, Navarro and Golding were watching
the returns at Golden Hall. At one point, Navarro tried to get by Golding's
press secretary, Nikki Symington, to join Golding in a TV interview. Navarro
and Symington began shoving each other, and Navarro called Symington a
"pig." What's more, he had to fess up to the insult because
it was, like the Rodney King beating, caught on tape. The slope slipped
south from that moment on.
Here's a flash card version of their point-counterpoint. Navarro was an
outsider and inexperienced; Golding, an insider and an incumbent. Navarro
was dubbed Professor Navarro; Golding, Supervisor Golding. Navarro was
"scary"; Golding, a "megalomaniac." Navarro's ideas
were "idiotic," "classroom, cockamamie"; Golding's
were "trickle-down to the last drop," a reference to Reagan's
voodoo economics. Many of Navarro's supporters were "academicians";
Golding's, "developer dawgs." Navarro relied on volunteer academics
for strategy, and they pumped him full of "ivory-tower theories";
Golding relied on pricey consultants -- some of whom had helped get the
master political chameleon Roger Hedgecock elected mayor ten years earlier
-- and they were "angling for positions" in her administration.
Navarro was antibusiness and antijobs; Golding was bought and paid for
by the developers.
The pair prepped strategies to get San Diego out of its funk. Usually
recession-proof, the city had lost the Naval Training Center, aerospace
industries were closing, and the unemployment rate had risen to 10 percent.
Navarro repeated the old-time challenger's refrain that the council was
a "toady" to builders, and he would turn that around by advocating
development of the inner city over the suburbs. While Golding said that
things needed changing at city hall (as if she were the outsider), she
crowed that "seeing what's broke from the inside makes it easier
to fix."
In August, the he-said, she-said began. Navarro wanted more debates than
Golding did. He said she was avoiding them because "she's trying
to reserve a lot of time for big-dollar fund-raisers with the fat cats."
Golding responded that Navarro's words were "really juvenile."
If he were looking for fat cats, "he ought to look in the mirror."
Next was the jail-beds controversy. Navarro said there were only 3200
beds in the county for inmates. Golding said there were 6800. Navarro
called her number "fantasy" because she included beds in East
County that had not yet been open. A bed was a bed, Golding said, occupied
or not.
Next came Navarro's personal finances. He claimed he had loaned his campaign
$220,000 from his savings. But, one reporter found, the assertion was
untrue. Navarro had inherited the money from his mother, a fact he told
no one. He said his secrecy was to protect Mom. What's more, Navarro,
a critic of "real estate speculation," had made money by selling
properties in Massachusetts. Golding called him a hypocrite. In return,
Navarro questioned Golding's loan of $278,000 from her financier ex-husband
Silberman, a man she married during her 1984 run for supervisor. How was
that money acquired? Navarro's salvo was remarkable for his apparent unawareness
of what he was actually saying: "I have no intention of personally
attacking Susan Golding -- I have not and I don't intend to. However,
if she wants to get tough with me personally, I will get tougher with
her. If she wants to throw dirt at me, I'll bury her with her own dirt."
Navarro wasn't being cute. After reminding voters that Golding's previous
races had spawned lawsuits, he poured his money into TV ads in late October;
he alleged that Supervisor Golding in 1986 supported a change in tax law
that would have benefited Silberman's clients.
While Golding and Navarro gibed in forums, while aides for both said their
bosses exaggerated their attacks, the issues other than growth that the
public was interested in -- jobs, crime, homelessness -- died. In fact,
some argued that issues weren't discussed because there wasn't much difference
between Golding and Navarro -- and that's why they fought. Aside from
slower v. faster growth and Navarro's opposition to NAFTA, which Golding
supported, they had similar stances: higher utility rates; new power plants;
no new taxes and no tax raises; needle-exchange programs to fight AIDS
(though when pressed, Golding changed her mind); controlled expansion
of the suburbs; public funds to build homeless shelters; tax breaks for
biotech development; no upgrade of the city's sewage treatment process;
more cops; and less red tape at city hall. Newspaper reporters and the
papers' editorials continued covering the dirt, attacking the pair for
their "petty charges and countercharges." Only one or two astute
journalists bothered to show that Golding and Navarro were peas in a pod.
In September a poll showed Golding trailing Navarro 29 to 41 percent.
Navarro might have been content to let his candidacy appear as a choice
for voters. But, for some reason, he felt a face-lift was in order. He
began calling himself -- like his famous mayoral forerunner Louis Wilde
-- the "jobs candidate." He was also hoping to resurrect one
of Pete Wilson's policies, namely, that managed development would lead
to greater productivity. Calling him the "jobs terminator,"
Golding giddily said that Navarro's new tack was "one of the most
unbelievable political flip-flops in history."
What Golding saw in Navarro was a person whose decisions would lead only
to fewer jobs, higher home prices, and less expansion. What Navarro saw
in Golding was a person whose decisions would lead only to more gridlock,
more economic depression, and more paved-over greenbelts. Voters knew
things were not that polarized. And yet this was the choice: no matter
how you voted, according to either candidate, you were voting for a demon.
Even if you sided with the one who was closest to you politically (whatever
that meant), you were still doing business with the prince or the princess
of darkness.
One day in September, Barry Horstman wrote in the Los Angeles Times that
in an effort to clean up their negative campaigns the two pledged "to
stay on the high road during the remainder of the race but took a detour
minutes later and by day's end were again stuck in a muddy rhetorical
ditch." Golding accused Navarro of taking money from pornographers;
Navarro accused Golding of having a prostitute on her campaign staff.
Golding's camp ran an ad that showed a back-lit marquee of a porno theater
and naked women in suggestive silhouette. The implication was that Navarro
had been bought off by the pornographers. In reality, two adult bookstore
owners had given him several hundred dollars (one-quarter of 1 percent
of his donations), which Navarro returned when he found the money so tainted.
Navarro responded that Nicole Ramirez-Murray, a politically active female
impersonator in the gay and lesbian community and a fund-raiser for Golding,
was a "male prostitute." Navarro got his comeuppance when Ramirez-Murray
held a news conference and showed a photo of herself in drag with Navarro:
Ramirez-Murray sobbed, saying Navarro had viciously impugned her integrity.
Both candidates called these spurious attacks unavoidable -- the other
had forced his or her hand.
In November, Golding squeaked by Navarro, 222,603 to 205,448, 52 to 48
percent. Navarro would continue to suffer election defeats in 1993, 1994,
1996, and 2001; Golding would serve two terms as mayor. She is remembered
in the current political season for beginning, in 1996, to underfund the
city's pension system. It was a decision that echoes in the choice we
make for mayor next week.
Like Shakespearean drama, political campaigns hold us spellbound. We know
player and system are inscrutable, unreasonable, dare we say, immoral.
Though we've tried to close the loopholes in how campaigns are financed,
we fund parties and candidates at a rate greater than any time in our
history. Though we say we despise negative ads, we remember them much
more often than we do the positive ones. How often we wish candidates
wiser than those on the ballot would run. How often we want to believe
in but end up distrusting the very candidates we vote for. If a democratic
election is a narrative, the story it tells is a tragedy.
|